What is the purpose of the "Buy Now" price in the auction?

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What is the purpose of the "Buy Now" price in the auction?

The "Buy Now" price indicates the amount for which you are willing to sell your domain right away, before the end of the bidding. By setting the "Buy Now" price in an auction, you allow buyers to purchase a domain faster. Setting the "Buy Now" price in an auction can incentivize buyers since this option can be used at any time – buyers may be more willing to use it to beat other bidders.

Tags: listing an auction

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